Corporate spirit: act local, think global, take initiative and encourage innovation

　　Management priorities: culture, performance, differentiation and procedures

　　Strategic objectives: expand business, boost performance, develop quality products, and prepare for the IPO

　　Market position: focus on SMEs, the general public and the development of local economy

　　Operation: target quality corporate clients and support clients in their development in pursuit of excellence and performance

　　Human resources: provide equal opportunities for everyone, make the most out of each talent, encourage competition, and reward based on merit

　　Services: well-rounded, considerate and excellent value for money

　　Innovation: draw experiences from industry leaders by benchmarking

　　Values: team work, down-to-earth spirit, due diligence, integrity, efficiency and effectiveness, innovation